WHO WE ARE

The Used Truck Association (UTA) is a trusted and impartial organization dedicated to strengthening the heavy-duty and medium-duty used truck industry. With over 800 members—ranging from franchise and independent dealers to OEMs, suppliers, and affiliate businesses—UTA directly connects you to the decision-makers shaping the industry.

Through our diverse promotional opportunities, your business can effectively reach its target audience and drive meaningful engagement.

UTA.org Hero Banner Advertising

Get your message in rotation on the front page of UTA.org. Three 1000x300 ads available each month. Rotates with various UTA event announcements.

RATES — Discounts available for multi-insertion campaigns

• One-Time Rate: $500 per ad insertion
• 3–6 Insertions: $350 per ad insertion
• 7+ Insertions: $300 per ad insertion

Newsletter Banner Advertising

Our monthly e-newsletter, IndustryWatch, reaches over 900 industry professionals each issue. With four prominent 600x250 ad positions available each month, this is a powerful way to connect with your target audience.

RATES — Discounts available for multi-insertion campaigns

• One-Time Rate: $400 per ad insertion
• 3–6 Insertions: $320 per ad insertion
• 7+ Insertions: $200 per ad insertion 

COMING SOON! The UTA Truck Talk Podcast

Delivered twice a month, the UTA Podcast keeps the industry informed with breaking news and in-depth discussions on key topics. By sponsoring our podcast, your message will be read by the host at both the opening and closing of the show, ensuring premium exposure with a highly engaged audience.
(Audio spot + 600 x 250 ad on the podcast page – Details to come)

RATES — Save more with multi-episode commitments!

• One-Time Rate: $300 per podcast
• 3–6 Podcasts: $240 per podcast
• 7+ Podcasts: $150 per podcast

COMING SOON! Social Media Advertising

The UTA’s growing presence on LinkedIn and Facebook reaches over 2,000 followers, and our posts generate significant engagement. Share your message directly with a highly targeted audience of used truck professionals.

RATES – Commit to more posts and save big!

• One-Time Rate: $250 per post
• 3–6 Posts: $200 per post
• 7+ Posts: $125 per post

You asked, we listened! The UTA has introduced a new Sponsorship Store where you can register to sponsor multiple events at the same time — with one invoice. Don’t worry if you aren’t ready to commit to more than one sponsorship, you still have the ability register for other sponsorships at a later time. Details on the Sponsorship page under “Events” tab. 

Annual Red River Shootout Fishing Trip — April 21 - 23, 2026

Don’t miss this opportunity to network in a relaxed atmosphere with decision-makers and professionals. All sponsor logos on banner, website, emails, social media.

• Platinum: $5,000 (Exclusive) — Includes 2 registrations valued at $525 each
• Gold: $2,500 — Includes 1 registration valued at $525 
• Silver: $1,500
• Bronze: $750

Annual Kansas City Golf Scramble — June 3 & 4, 2026

Reach 265+ industry professionals at this popular annual networking event. 

There are a number of sponsorship opportunities, from an individual tee or green for only $350, to a hole contest sponsorship for $2000, and many more options in between. See the Sponsorship Store for all opportunities. 

Sponsorships include logos on banner, signage, website, emails, social media.

UTA TopGolf^® Event — TBD

This networking event rotates annually to a new city, offering unique opportunities for sponsorship. Sponsor logos are on event signage, UTA website, social media, and in the e-newsletter. Host Sponsor includes 2 registrations. All other sponsorships includes 1 registration valued at $250. 

• Host Sponsor: $5,500 (Exclusive) Gets presentation opportunity at Thursday’s Meeting and hosting a TopGolf bay
• Happy Hour, Transportation, or Buffet Sponsors: $2,500 each 
• Gold Sponsors: $2,500 
• Silver Sponsors: $1,250 
• Bronze Sponsors: $1,000

3rd Annual UTA TWOK Event, Lake Tawakoni Fishing — Sept. 29 - Oct. 1, 2026

This is the second year for this upscale, all-inclusive event, with exclusive lodging and a private chef. Sponsor logos on signage, website, emails, social media.

• Platinum: $5,000 (Exclusive) — Includes 1 registration valued at $1400.
  • Logo at premium position and size on signage and marketing.
  • Free team entry into cornhole tournament
• Gold: $2,500 — Includes 1 registration valued at $1400
• Silver: $1,500
• Bronze: $500 

26th Annual UTA Convention — November 11 - 14, 2026

The crown jewel of UTA events, the Annual Convention attracts over 700 attendees and includes unparalleled networking, training, seminars, awards, and a Vendor Expo. All level benefits will be detailed on the convention microsite. 

• Presenting Level: $21,500  — Includes 3 registrations
• Diamond: $13,000 — Includes 2 registrations
• Gold: $7,500 — Includes 1 registration 
• Silver: $4,000 — Includes 1 registration 
• Bronze: $1,500

There will be several add-on sponsorships for extra exposure. Check back for more information.