Used Truck Association
An organization of used truck professionals |
WHO WE ARE The Used Truck Association (UTA) is a trusted and impartial organization dedicated to strengthening the heavy-duty and medium-duty used truck industry. With over 800 members—ranging from franchise and independent dealers to OEMs, suppliers, and affiliate businesses—UTA directly connects you to the decision-makers shaping the industry. Through our diverse promotional opportunities, your business can effectively reach its target audience and drive meaningful engagement. Download a PDF of the Media Kit / Rate Card HERE. |
UTA.org Hero Banner Advertising Get your message in rotation on the front page of UTA.org. Three 1000x300 ads available each month. Rotates with various UTA event announcements. RATES — Discounts available for multi-insertion campaigns
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Newsletter Banner Advertising Our monthly e-newsletter, IndustryWatch, reaches over 900 industry professionals each issue. With four prominent 600x250 ad positions available each month, this is a powerful way to connect with your target audience. RATES — Discounts available for multi-insertion campaigns
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COMING SOON! The UTA Truck Talk Podcast Delivered twice a month, the UTA Podcast keeps the industry informed with breaking news and in-depth discussions on key topics. By sponsoring our podcast, your message will be read by the host at both the opening and closing of the show, ensuring premium exposure with a highly engaged audience. RATES — Save more with multi-episode commitments!
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COMING SOON! Social Media Advertising The UTA’s growing presence on LinkedIn and Facebook reaches over 2,000 followers, and our posts generate significant engagement. Share your message directly with a highly targeted audience of used truck professionals. RATES – Commit to more posts and save big!
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You asked, we listened! The UTA has introduced a new Sponsorship Store where you can register to sponsor multiple events at the same time — with one invoice. Don’t worry if you aren’t ready to commit to more than one sponsorship, you still have the ability register for other sponsorships at a later time. Details on the Sponsorship page under “Events” tab. |
In-Person Training and Webinars — 2025 Sponsorship This is a sponsorship for the entire calendar year of Webinars and In-Person Trainings. Only six sponsorships available for $5,000 each.
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Annual Red River Shootout Fishing Trip* — April 15 - 17, 2025 New location! Don’t miss this opportunity to network in a relaxed atmosphere with decision-makers and professionals. All sponsor logos on banner, website, emails, social media.
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Annual Kansas City Golf Scramble* — June 25 & 26 New Reception Hotel! Reach 265+ industry professionals at this popular annual networking event. There are a number of sponsorship opportunities, from an individual tee or green for only $350, to a hole contest sponsorship for $2000, and many more options in between. See the Sponsorship Store for all opportunities. Sponsorships include logos on banner, signage, website, emails, social media. |
UTA TopGolf® Event* — September 11 in Dallas, TX This networking event rotates annually to a new city, offering unique opportunities for sponsorship. Sponsor logos are on event signage, UTA website, social media, and in the e-newsletter. Host Sponsor includes 2 registrations. All other sponsorships includes 1 registration valued at $250.
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Annual UTA TWOK Event, Lake Tawakoni Fishing* This is the second year for this upscale, all-inclusive event, with exclusive lodging and a private chef. Sponsor logos on signage, website, emails, social media.
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26th Annual UTA Convention — November 5 - 8 The crown jewel of UTA events, the Annual Convention attracts over 700 attendees and includes unparalleled networking, training, seminars, awards, and a Vendor Expo. All level benefits are detailed on the convention microsite.
There will be several add-on sponsorships for extra exposure. Check the microsite and the sponsorship store. |